coca-cola at the final four

Coca-Cola commissioned Zach Dobson Photography to document their VIP hospitality service during the Final Four weekend. The locations included the Conrad Hotel, White River State Park, and Lucas Oil Stadium.


The entry to the hospitality suite at the Conrad Hotel.


Coke showcased a new touch-screen fountain machine that includes flavors such as Orange Coke, which isn't available anywhere else.








Coke Zero sponsored a Countdown concert at White River State Park. Darius Rucker was a featured artist.




The hospitality venue at the concert.






Yes, that is Papa John's car. It could be seen around town throughout the weekend.


When asked about the half-court shot in his commercial, John said he got it on the seventh take. Better than I could do.


Shuttles to the games.


The view from the Upper Suites at Lucas Oil.










Top Chef contestant Richard Blais pours some liquid nitrogen before a hands-on cooking demo with Coke's guests.